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I've always been intrigued by the ways in which Amazon has utilized its third-party Marketplace to grow its retail footprint, using it to extend its already rather long tail to one of considerably greater scope and depth - to the point where its Marketplace represents more than half its total retail sales.

Now, with Amazon having provided proof of concept, there are a number of companies in various stages of developing their own Marketplace offerings - Walmart, Kroger, and Albertsons among them.

This prompts questions.  Does it make sense for other retailers to do the same?  Should size be the determining factor in whether a retailer decides to open and link to a Marketplace on its website?  And what's the ROI on such a strategic move?

All good questions, I think … which is why I was pleased to be asked to host/moderate an online session next week on the subject of "The Business Case For An Online Marketplace."  Setting the table will be Scott Compton, Senior Analyst, Digital Commerce, with Forrester, who will lay out the challenges and opportunities.

The session is set for this Thursday, Apr 29, 2021 at 2 pm EDT/ 11 am PDT.

I hope you'll join us for this complimentary webinar, sponsored by VTEX.  My goal is to make sure the session is both illuminating and entertaining, while asking the questions that you'll want answered.  And if I don't - you'll be able to.

For information about how to register for this session, click here.