• The U.S. online grocery market finished March with $9.3 billion in sales, a return to January’s record spending levels, as over 69 million households placed an average of 2.8 online orders during the month, according to Brick Meets Click/Mercatus Grocery Shopping Survey fielded March 26-28, 2021. The 43% jump in sales, versus a year ago when sales were $6.5 billion, quantifies the disruptive impact of a pandemic that continues to alter the way people get their groceries.
The study found that "69.3 million households placed one or more online orders during March 2021, compared to 74.5 million during the same period a year ago when stay-at-home orders and retail restrictions first went into effect.
"While this represents a 7% decline in the monthly active user base, the decrease was entirely driven by fewer households making online grocery purchases that are shipped to the home via common or contract carriers. In fact, the ship-to-home segment of the online grocery market lost 27% of its monthly users on a year-over-year basis, while the pickup segment gained 12% and delivery gained 23%, illustrating one way the pandemic has changed the way people engage in online grocery shopping."