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Amazon has announced the launch of a new private label food brand, Aplenty, which it says will include snacks, condiments, frozen foods and other staples.

In a statement, Amazon said that the Aplenty line is rooted in "a relentless pursuit of deliciousness," and that they were developed using the "highest standards with recipes rooted in quality ingredients to deliver great taste without artificial flavors, synthetic colors or high fructose corn syrup."

The line reportedly will be available both online and in the Amazon Fresh grocery stores that are being opened up around the country.