The goal of "The Innovation Conversation" is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory ... and one that Tom Furphy - a former Amazon executive, the originator of Amazon Fresh, and currently CEO and Managing Director of Consumer Equity Partners (CEP), a venture capital and venture development firm in Seattle, WA, that works with many top retailers and manufacturers - is uniquely positioned to address.
Today, Tom and Kevin consider how sometimes Amazon is a retailer, sometimes a platform, and sometimes an aggregator … and how this can result in a product bought on Amazon being delivered by FedEx (with which it does not do business) in a Walmart box. The questions they consider is what this means for burnishing or eroding brand value, what it may tell us about its future intentions, and how retailers can use this intelligence in crafting their own strategic goals and brand propositions.
If you're interested in listening to this Innovation Conversation, you can do so here (or can download this file):