business news in context, analysis with attitude

•  Chipotle Mexican Grill has settled on a unique approach to celebrating National Burrito Day tomorrow.

According to USA Today, "The fast-casual chain announced Tuesday it will give away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game … Chipotle said in a news release that it is the first U.S. restaurant brand to offer a 'cryptocurrency giveaway to consumers' through the 'Burritos or Bitcoin' game, which starts Thursday at noon EST and ends at 9 p.m."

The game has Chipotle "claiming to have lost the passcode to its digital wallet and is encouraging its fans to carry out a mock 'chiptocurrency' rescue mission.'   Each player gets 10 tries to guess a correct six-digit passcode for a chance to win a free burrito or up to $25,000 in Bitcoin."