We had a discussion here on MNB last week about how people are trying to deal with the pandemic weight gain that so many of us experienced.
Which is why I thought it was interesting over the weekend when Stew Leonard Jr. sent out his usual weekly email, which included a link to a video in which he talked with a specialist about his own desire to lose weight and endeavored to offer customers a series of ideas for how to accomplish their own weight losses.
One of the things that works best about the piece is how personal it is … it goes beyond the simple act of selling food and creates a sense of connection between the shopkeeper and shopper. It's really effective, I think, when the person whose name is on the door is accessible and is dealing with the same issues that many customers are. (He wants to drop some pounds before he walks one of his daughters down the aisle this summer.)