Krispy Kreme recently announced a promotion - anyone who comes in with a CDC card showing that they've received both their Covid-19 vaccinations gets a free doughnut. Every day. Until the end of 2021.
But sometimes, you just can't win, and no good deed goes unpunished - even though what Krispy Kreme was doing could be described as targeted marketing. KC has some thoughts about misguided outrage.
Content Guy's Note: After I recorded this commentary, Krispy Kreme announced a new promotion - a free coffee and doughnut for everyone, regardless of vaccination status, every Monday until May 24 - that seemed designed to lower the temperature of the doughnut discourse. But that doesn't affect the essence of my argument.