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I don't think it is too much of a stretch to suggest that someday - hopefully sooner rather than later - we'll be living in what people in a dystopian movie would call the "after-times."  But for the sake of simplicity, let's just call it post-pandemic.

I've been writing here on MNB almost from the beginning about how retailers needed to think about how they would be different coming out of the pandemic than they were going in … and one of the areas in which I think that virtually every food retailer needs to focus on is fresh.  Especially in an environment where e-commerce has gained market share, bricks-and-mortar retailers are going to have to get better at fresh in order to differentiate themselves as a worth-the-trip alternative, and e-grocery companies are going to work to be better as a way of growing their businesses.

Which is why I was so pleased to be asked to host/moderate a one-hour webinar next Wednesday on the subject of "The Quest for Quality Produce in a Post-Pandemic World," in which we'll be talking with a variety of expert players in fresh produce business about how they are working to assure a stronger and more reliable supply chain that will deliver the quality that consumers have every right to expect.

I hope you'll join us for this complimentary webinar, sponsored by iFoodDS.  My goal is to make sure the session is both illuminating and entertaining, while asking the questions that you'll want answered.  And if I don't - you'll be able to.

For information about how to register for this session, click here.