BoiseDev reports that Albertsons has "brought its pre-packaged meal kits back to local stores," positioning them as "a reworked brand" that remains "largely the same. A bundle of ingredients along with a recipe to prepare a meal at home. The company did tweak one component: ingredients now come pre-chopped."
It is just the latest twist in Albertsons' meal kit journey. It bought meal kit company Plated in 2017 for $200 million, started rolling its products out to stores in several markets, but then pulled them.
- KC's View:
I've long been of the opinion that meal kit concept was essentially a good idea that got tarnished by the overreach of companies like Blue Apron. I like that Albertsons is getting back in.