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WGN-TV News reports that Meijer has introduced a new mobile application designed to inform customers of price reductions on food products that are coming close to their expiration dates, pitching it as a way to cut down on food waste.

According to the story, "The initiative allows customers to purchase food nearing its sell-by date - like meat, produce, seafood, deli and bakery products - at up to 50 percent off on the Flashfood app, and then pick them up at Meijer stores." The goal is to have the app available to customers at all of its 246 stores by the end of the year.

WGN reports that "customers go to the app, select a Meijer store, choose the items they want to purchase and pay for them directly on the app at up to 50 percent off. Then, they go in store to pick up their items and confirm their order with customer service. The purchased food is stored in a refrigerator or storage rack located in the front of the store until picked up by the customer."
KC's View:
Eliminating waste is both good for the environment - Meijer says that it will be able to divert thousands of pounds of foods from landfills on a regular basis - but also good for the bottom line, since you're able to sell stuff you weren't selling before. Green is good, in both iterations.