business news in context, analysis with attitude

Delish reports that Unilever-owned Ben & Jerry's has informed a federal judge that it will no longer claim that its ice cream is all made from "happy cows," as it deals with litigation charging that it was being misleading in its marketing.

Or as MNB put it back when first reporting the lawsuit, "udder disingenuousness."

Ben & Jerry's "Caring Dairy" program, which is said to create happy cows that presumably produce higher quality milk, are said to embrace high environmental and animal welfare standards. But the the Organic Consumers Association (OCA) has challenged that assertion, suggesting that many of the cows used to make Ben & Jerry's ice cream were not living in ways that met those standards.

Apparently the OCA was right. Delish notes that Ben & Jerry's also "said it had wiped the faces of the cows on its packaging, leaving them with 'no discernible expression'."

"The removal of misleading 'happy cow' claims is a victory for consumers and an indication that Ben & Jerry's can't back up those claims," said OCA International Director Ronnie Cummins in a press release. "But this is just one small step toward more honest representation of the Ben & Jerry's brand."
KC's View:
Don't make promises you can't keep. Sounds like a pretty good rule of thumb to me.