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Fast Company has a brief but terrific piece about Victoria's Secret, the retail brand that has been in a continuing "downward spiral," with declining same-store sales that are dragging down the stock price of L Brands, its corporate parent.

"In a way, this is mystifying," Fast Company writes. "Victoria’s Secret sells cute lingerie! It has executed A+ brand awareness, a strong brick-and-mortar presence, and sharp online retailing!"

But that may not be enough considering that the retailer "continues to display its lovely lingerie exclusively on lily-white waifs who appear underage, and release a catalog that is widely known as masturbatory material for men attracted to jail bait. Millennial and Gen Z women think this is repulsive. (Because it’s repulsive.)"

But, Fast Company> suggests that the brand can be saved … though it won't be easy.

First step: "Fix the company’s C-suite problem, and hire women in leadership roles. You know, lady-folk whose ages start with 5- and 6-, with letters like ‘M’ ‘B’ and ‘A’ after their names - such as any of the dozens of highly talented executives running U.S. fashion retailers. Keep hiring until the C-suite overflows with ladies who fully comprehend two important words: 'me too'."

The second step is an extension of the first step: "Clean house. Multiple executives, including the chairman and CEO of L Brands, Lex Wexner, were heavily intertwined with Jeffrey Epstein. It’s time to realize that women can purchase coverings for their lady bits in numerous ways that will not enrich men implicated with a sex trafficker of underage girls."

The conclusion is this recommendation to Victoria's Secret: "If you prefer visuals - and we know you do - just consult  your corporate governance page. See that? The giant photo of eight mostly naked high school girls, above eight male executives’ names? That. Fix that. You can do it."
KC's View:
All great ideas, and great examples of a clueless retailer that is completely out of step with the times and the national mood.

The thing is, this stuff isn't complicated. I can come up with the names of a half-dozen really talented women executives off the top of my head who are completely capable of changing the culture at a place like Victoria's Secret. (Start with Shelley Broader. If you need more names, shoot me an email.) But if a company like this isn't willing to confront its issues, then it deserves to die an ignominious death.