business news in context, analysis with attitude

• Amazon said yesterday that its ecosystem will feature easier returns - until the end of the year.

The e-tailer said that it is "offering customers at least one free return option on millions of items sold on Free returns are now available for electronics, household items, pet supplies, kitchen appliances and more, in addition to shoes and apparel, no matter the reason for the return.

Libby Johnson McKee, director of Amazon WW Returns and ReCommerce, said in a prepared statement that “with free returns on millions of items, customers don’t need to worry if the keyboard they ordered doesn’t feel quite right or if their dog likes his new bed – they can buy with confidence, knowing they’ll be able to return it for free with just a few easy clicks."

The Verge writes that "before today, Amazon only allowed free returns on clothing, apparel, and bedding. Customers could get full refunds on orders if the item was defective or something was wrong with the delivery. In many other cases, Amazon will deduct the cost of shipping if you use its return label, but it will not cover the cost of packaging materials if you ended up tossing the box. But this new change means Amazon now offers at least one no-questions-asked free return, meaning all costs covered, on a whole slate of new products, ones Amazon knows are quite popular during the holidays."

The returns can be dropped off at any of Amazon's physical locations, Amazon Hubs, Whole Foods, Kohl's stores with Amazon sections, or any UPS location.
KC's View: