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• The Wall Street Journal reports that "two years after eliminating the role of chief marketing officer in favor of a more powerful chief growth officer, Coca-Cola Co. is resurrecting the CMO post.

"Francisco Crespo, who has overseen marketing and other duties as Coca-Cola’s first chief growth officer since 2017, will retire in 2020, the company said. Manolo Arroyo, the president of the company’s Asia Pacific Group, was named to take on the marketing portion of Mr. Crespo’s responsibilities under the resurrected title of CMO."

CEO James Quincey said in an internal memo that the reversal occurred because the company "needs more emphasis on marketing to accelerate its vision."
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