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• Gert Boyle, the chairwoman of Columbia Sportswear who built the company into a national brand after the death of her husband, has passed away at age 95.

Boyle was 46 years old and a mother of three with little business experience when she took over the company in 1970. Since then, her famously tough and perfectionist personality became the core of a company ad campaign that portrayed her as "one tough mother" and "born to nag."

The Associated Press writes that while her son Tim ran the company on a day-to-day basis in recent years, "Gert Boyle continued to put in 40-hour work weeks well into her 80s and signed every company check."
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