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GeekWire reports that Amazon has confirmed that its Amazon Go team is working on a new 10,400-square-foot grocery concept in Seattle's Capitol Hill neighborhood, though details about the format have not been disclosed.

We don't know if it will be a larger Amazon Go.

We don't know if this will be an outpost for the company's new grocery chain concept.

We don't know if it'll be something else entirely.

We do know that the windows are covered and that the doors have a "no trespassing" sign.

The GeekWire story says, however, that there are some clues based on permit filings:

"The site features several hallmarks of Amazon Go. Drawings show space for the entry and exit kiosks where customers scan a QR code on the Amazon Go app that is used to enter the store and pay for items automatically upon exit.

"No traditional checkout areas are shown in the drawings. There is a large general sales area with a section for alcohol, as well as an employee break room and storage."

However, the story points out that there are "a few unique characteristics that make the store stand out and give credence to the possibility that it could be something different from the typical Amazon Go store … The total area of the retail space is about 10,400 square feet, and permit drawings show that the site is split roughly 3-to-1 between shoppable space and back-of-house operations. If that turns out to be the case, the Capitol Hill store could have somewhere in the area of 7,000 square feet of shoppable space, much bigger than the 1,500 and 3,000 square feet of front-of-house area in other Go stores."
KC's View:
Here's my question … How many places are there where Amazon is testing out formats that we don't know about?

I'll bet there are more than a few. And I'll bet that a number of them will never see the light of day, though elements of them will be incorporated into concepts that do roll out.

Amazon is in the business of creating secret sauces that will give it differential advantages., Like Prime. Subscribe-and-Save. Alexa. Etc…

The more secret sauces it has in its repertoire, the better able Amazon is to anticipating shopper needs and desires.

I have another question: What will be the next big thing that Amazon will unveil that none of us will see coming?

And one more, and maybe even a better question: What is the next big thing that you are planning that your competitors won't see coming, and that will rock your customers' world?