business news in context, analysis with attitude

…with brief, occasional, italicized and sometimes gratuitous commentary…

The Spoon reports that Dunkin’ - the chain formerly known as Dunkin’ Donuts - has announced “a sizable expansion for 50 new locations outside the Northeast, the chain’s home region and where it’s historically held stores. The expansions will include elements of the chain’s next-generation store, which caters to mobile ordering, more modern design, and more espresso drinks.”

According to the story, “the new locations are part of an ongoing plan to open 200 to 250 new restaurants each year over the next three years. For this round, the company will head to Texas, Michigan, Southern Kentucky, Minnesota, Wisconsin, North Carolina, Nevada, and Missouri.”

CNBC reports that Sears has introduced a new logo, the design of which it says it “hopes to represent a combination of a home and a heart.”

While some on social media say they like it, there are others who say that it looks like the Airbnb logo.

The new logo is designed to go along with its new slogan: “Making moments matter.”

A new slogan is nice. A new logo is nice. But maybe new stores that actually are relevant and reflective of the 21st century would be a good thing, too.

USA Today reports that “amid a global helium shortage, Party City announced Thursday it will shutter 45 stores in 2019.” It didn’t say where the stores are (it has 870 in the US and Canada), specifically when they will be closed (other than that it will be this year).

The story says that “Party City said it is working to secure a new helium source and a contract, which is subject to final approval, would provide its stores with helium beginning this summer and continuing for several years.”

These are the moments that I wish MNB were a podcast, so I could’ve sucked down some helium and done this story in a funny voice.

• The National Retail Federation (NRF) is predicting that “Americans are expected to spend a record $25 billion on Mother’s Day this year for flowers, jewelry, greeting cards and the like,” up eight percent from a year ago.

One of the things leading to the higher spending on Mother’s Day, the story says, is the fact that almost 22 percent of Americans between the ages of 23 and 37 still live at home with their mothers or both parents - the highest level in two decades.
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