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Quartz has a story about how Walmart and Amazon - which to varying degrees have been criticized for their treatment and payment of low wage workers - seem to reaching for a different tone in in recent job postings:

“‘Find a job you’ll love,’ beckons an ad on for seasonal work packing orders for $15 to $16.15 an hour at an Amazon warehouse in Kent, Washington. ‘You’ll discover more than a job at Walmart,’ pledges an ad seeking ‘remodel associates’ at a Walmart Supercenter in Clearfield, Pennsylvania. The temporary position involves dismantling fixtures, stocking merchandise, setting up product displays, and cleaning remodeled departments; it pays $11 to $11.50 an hour.”

The Amazon ad says that “each Amazon team member is part of the magic of bringing orders to life,” while the Walmart ad says that “this is a place where you can really make a difference in the lives of our customers, as well as your own.” And while Amazon brags about things like tuition reimbursement benefits, Walmart talks about how it “promoted more than 265,000 people last year to jobs with increased pay and responsibilities.”

It is, to be sure, a different story than at Target, which recently advertised a job where one can “sweep, clear debris, break down boxes, build boxes, empty garbage pails, corrugate, paint the interior of the warehouse. Keep warehouse neat, tidy and in order.”
KC's View:
Target’s ad may be more honest, but I think Quartz gets it right when it says that the approaches taken by Walmart and Amazon make sense because “companies increasingly recognize that feeling fulfilled at work is a major motivator, especially in industries prone to burnout. And it’s not just upwardly mobile, white-collar workers who crave a sense of fulfillment.”

Of course, higher wages are a big help, too … in the current labor shortage, companies are raising wages, but it also is a fact of life that in pretty much every company, managers at every level tend to be compensated at least in part based on how in check they can keep labor costs. So there may be some mixed messages at work here.

On a related note, Walmart this week has released its first Environmental, Social & Governance Report, saying that its US store managers make an average of $175,000 a year, and that ll of its US employees - more than one million of them - earn more than the federal minimum wage of $7.25/hour, with full-timers making an average hourly wage of $14.26.