business news in context, analysis with attitude

• Google said this week that it will improve the ability of its users to preserve their privacy, according to a story in the New York Times.

According to the story, “Google plans to permit users to navigate its maps, watch videos on YouTube and search for information in ‘incognito mode,’ limiting the amount of information shared with the company. It will also allow users to delete web and app activity history automatically after three months or 18 months.”

In addition, the Times writes, Google “announced it would take steps to limit the use of tracking cookies on Chrome, the world’s most popular browser with about a 60 percent market share. Cookies allow companies to monitor which websites people visit and what ads they have viewed or clicked on. They also are a way for a website to remember who you are so you don’t have to log in every time you visit. Cookies level the playing field for smaller companies in the digital advertising world — allowing them to collect information that helps refine ad targeting.”
KC's View: