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The Cincinnati Business Courier reports that Kroger’s Home Chef meal kit company “is launching three product lines and rolling them out first in Cincinnati along with two other cities.”

According to the Courier, the new products Home Chef Oven-Ready meals, described as “fresh, ready-to-cook ingredients that come in a tin and can be popped in the oven for quick and easy preparation and cleanup,” requiring about five minutes of prep work and taking 30 minutes to cook … Home Chef Heat & Eat meals, that are “fully cooked meals that are ready to be heated and can be prepared in as little as five minutes” … Home Chef Lunch Kits, which “feature salads, grain bowls, sandwiches and other options with fully cooked proteins that can be quickly and easily prepared at home or at the office.”
KC's View:
Very smart, I think … testing out the boundaries of what the meal kit business can be.

When I read this story, I think about the alliance that Kroger has created with Walgreens … it would make a lot of sense, I think, to start selling these through the small Kroger food sections that they’re supposed to be putting in Walgreens stores around the country. It is all about nibbling away at the available share of stomach…