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Advertising Age reports that “NBCUniversal is doubling down on couch potato shopping with a new program that allows viewers to buy the products they see on TV. On Monday, the network formally introduced ShoppableTV, a tech-enabled offering that gives brands the opportunity to sell exclusive product directly to consumers on the platform … Consumers are encouraged to hold their phone up to the TV screen during specific ‘shoppable’ moments that include a QR code, turn on the camera app and click a button. They’re then taken to the retailer’s website and the specific product page of the initial item.”
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