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Hi, Kevin Coupe here, and this is FaceTime with the Content Guy.

During a recent trip to Chicago, it took me about an hour to walk to all of the four Amazon Go stores that have been opened in the city. They’re all pretty closely clustered together, and downtown Chicago isn’t that big.

One of the things that seems to distinguish these stores from the ones in Seattle and San Francisco is the fact that while they are all in high-traffic areas, they are mostly nestled inside office buildings; one is in a train station. For the most part, they aren’t even open on weekends - one of them is open on Saturday, but the others are strictly Monday-through-Friday affairs …. connected to people’s work lives.

One of the things that occurred to me while visiting these small Amazon Go stores actually may have been the result of the fact that I was in Chicago attending the Food on Demand Show, and was going from there to attend the Home Delivery World Show … it seems to me that it is entirely possible that one of these days, Amazon may put a Go store on a truck.

Possible? The more I think about it, the more I think it might even be likely.

First of all, Amazon is willing to try almost anything. Second, these stores are so small that you might be able to get a lot of the merchandise that they carry onto a decent-sized van. Third, Amazon says it wants to make it easy for people to buy stuff … and it doesn’t get much easier than having an Amazon Go store in your driveway, especially if you are a Prime customer and Amazon knows what you’ve bought or almost bought, and can extrapolate from that information what you might buy.

To be clear, I have no inside information on this. I’m just speculating … guessing, really. It just seems like a natural extension, Jeff Bezos likes to take chances, and I think putting Amazon Go on wheels could be an iteration we’ll see down the line.

Which makes me wonder if retailers competing with Amazon - which is pretty much everyone - ought to be thinking the same way … figuring out how to go to the consumer in new ways that haven’t yet been tried.

Anyway, that’s what is on my mind this morning, and as always, I want to hear what is on your mind.

KC's View: