business news in context, analysis with attitude

• On Friday, the inevitable will happen - the start of a rollout of Coral Reefer-branded cannabis products, part of a new partnership between singer Jimmy Buffett and Surterra Wellness, which describes itself as “one of the nation's fastest growing health and wellness companies.”

According to the two companies, the new brand “will initially be exclusively distributed through the more than 20 Surterra Wellness Centers located in most major cities throughout Florida, and will roll-out in other states, including California and Nevada, by mid-summer 2019 … Coral Reefer vaporizer formulas have four different CBD-to-THC ratios that range from mild to high intensity (Low Tide, Mid Tide, High Tide and Tsunami) and were developed to provide tailored benefits for adults seeking pain relief, mood management, or total body relaxation.”

The announcement says that “the new Coral Reefer cannabis brand aims to enhance peoples' lives while representing the carefree, relaxed roots of Key West. The launch of Coral Reefer represents a new approach of bringing cannabis and lifestyle products to consumers through an exclusive collaboration with an established, iconic, global brand.”
KC's View:
No doubt the usage of Coral Reefer brand cannabis will prompt people to sing the same familiar songs over and over and over. (Just kidding … I love Buffett.)