business news in context, analysis with attitude

…with brief, occasional, italicized and sometimes gratuitous commentary…

• Here’s the press release copy, verbatim:

“Soylent Nutrition, Inc., the makers of Soylent, today announced that five of their complete meal replacement drinks, including the new four-bottle multipack, will now be available nationwide in all 4,378 US Walmart stores. Such rapid expansion with the nation’s leading grocer reflects Soylent’s massive success in retail outlets since making the jump from e-commerce to brick-and-mortar distribution in early 2018.”

At he same time, Bryan Crowley, CEO of Soylent, said in a prepared statement:

“Soylent is committed to providing affordable, accessible and appealing complete nutrition to the masses and Walmart’s tremendous presence and reach makes them a great customer for us.”

I know this product has achieved a measure of success, but I still think it is the most unfortunate name for a food items that I can imagine. I’m sorry, but I’ve seen the movie … and there’s no way I could ever eat this product. On the other hand, to build on what Michael wrote this morning, the movie Soylent Green came out in 1973 and starred Charlton Heston, Leigh Taylor-Young and Edward G. Robinson, actors whose names have faded in most people’s memories. But I remember…
KC's View: