business news in context, analysis with attitude

by Kevin Coupe

Patagonia, the outdoor gear and clothing purveyor that has taken an increasingly high profile public policy profile in recent years especially when it comes to environmental issues, has decided that there are certain people to whom it does not want to sell clothing.

The specific clothing in question are its fleece and puffer vests and jackets that have become a wardrobe staple for many Wall Street and Silicon Valley executives; Patagonia’s corporate sales division apparently has made a pretty good living by selling these items with corporate logos on them.

In the past, Patagonia sold them to anyone who wanted them. But no more.

Bloomberg reports that Patagonia “has shifted its focus to ‘mission-driven companies that prioritize the planet,’” and now wants to “add more companies that have the B Corp designation to its client list -- businesses that meet certain environmental, social and transparency standards and are certified by a private organization. Patagonia itself is a B Corp and some financial and technology firms also have that status.”

The story notes that “current customers shouldn’t fret. Existing corporate customers will remain in the program and still be able to order more branded items from Patagonia.”

I’m sure that Patagonia will get some grief for this Eye-Opening approach to business … but not from me. I’m perfectly happy to do business with a company that makes quality products and has rejiggered its corporate motto to say, “We’re in business to save our home planet.”

As the great John Mellencamp sings, “You gotta stand for something, or you’ll fall for anything.”
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