business news in context, analysis with attitude

The Wall Street Journal has a story about drones that deliver a variety of consumer products have become commonplace in a number of places as distant as Iceland and Australia.

Here’s how it frames the story:

In Iceland, the story says, “These deliveries are made by Icelandic subsidiary Aha, the equivalent of DoorDash or Postmates in the U.S. Its drones can carry food and small consumer goods in a 2.5-mile radius, soon to expand to 5 miles with the introduction of more powerful drones from China’s DJI. Aha’s drone-delivery service is one of only a handful in the world. Another is Alphabet Inc.’s subsidiary Wing, whose most recent trial delivered coffee and other necessities like sunscreen and chocolate to 160 households in Canberra, Australia.

“Drones might never make it in the big city: too many concrete canyons, errant pedestrians and unpredictable truck drivers, not to mention too few backyards to serve as drop points. That’s why drone developers have their sights on the suburbs, where other forms of delivery are still generally unprofitable. Whether drones can be a saving grace depends on whether they can make a half-dozen backyard deliveries an hour in a five-mile radius without hitting any houses, cars, people, trees or power lines.

“Those are big ifs, but according to their creators and industry experts, Aha and Wing are demonstrating that drone delivery can work.”

You can read the story here.
KC's View: