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CNBC reports that Amazon will add 800 new tech jobs to the 6,600 employees it already has in Austin, Texas, hiring them “over a period of several years to fill a 145,000-square-foot space in four floors of a North Austin development called The Domain. The employees will be focused on software and hardware engineering, cloud computing and research science.”

The story notes that Austin was on the list of 20 finalists for what Amazon called its HQ2 campus in North America; eventually it chose to split the project between Northern Virginia and New York City, then pulled out of the latter after running into community and legislative resistance. Amazon then said it would expand in a number of other markets rather than finding a single alternative to New York.

CNBC points out that “Austin is quickly solidifying its role as a tech hub. The city already attracts tech types through its annual South by Southwest festival. Apple announced in December that it would invest $1 billion into a new campus in Austin, which will accommodate an initial 5,000 employees. Facebook, Samsung, Dell, Google and other tech companies all have major offices in the Austin area.” Plus, Amazon-owned Whole Foods is headquartered there.
KC's View:
I truly believe that New York City needed Amazon more than Amazon needed New York City. I haven’t spent a lot of time in Austin, but I totally get the attraction for tech companies … and the more companies that go there, the more companies will want to go there.