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BoiseDev reports that two years after acquiring meal kit company Plated, Albertsons is reducing the number of stores in which the brand is available.

According to the story, “The company began offering the kits in stores in select markets around the country shortly after the acquisition.”

But now, according to Plated Director of Public Relations Liz Marsh, after Plated has “enjoyed the ability to test and learn on a large scale because of Albertsons Companies expansive footprint that covers a wide range of markets and store brands,” the brand will be available only in “select stores while we temporarily reduce the overall scope of Plated’s retail distribution … This shift will allow us to focus on innovation for the future expansion of Plated within the Albertsons Companies ecosystem.”

Marsh says that the company remains “committed to growing Plated to serve customers in new and exciting ways.”

One of the markets losing the brand - Boise, Albertsons’ home base.
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