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• The Wall Street Journal reports that McDonald’s “is buying Israeli digital startup Dynamic Yield Ltd., in a bid to improve in-store ordering and online marketing at the burger giant … McDonald’s will use Dynamic Yield’s technology at its drive-through windows, where digital displays will change in real-time based on factors such as weather and what the customer is ordering. During heat waves, for instance, a drive-through display could promote a McDonald’s ice-cream cone.”

The cost of the deal: more than $300 million.
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