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• Kroger said yesterday that it has completed the sale of its You Technology digital coupon and digital rebate publishing platform to Inmar, for a total of $565 million.

Part of the deal requires Inmar to sign a long-term agreement to provide digital coupon services to Kroger.

The announcement says that “YouTech's cloud-based retail platform bridges the gap between online engagement with product manufacturers and in-store purchases. Together, Inmar and YouTech will bring innovation and new products to market faster to meet the evolving needs of CPGs and retailers, no matter the size, and to better compete in this rapidly evolving and competitive space.”
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