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Fortune reports on how “Bumble Bee Foods is using blockchain technology to trace yellowfin tuna from the time it’s caught to the moment it hits store shelves. The San Diego-based seafood giant has been running the program for about a month on its ‘fair trade’-certified frozen tuna brand, Natural Blue by Anova. The tuna is sourced from small-scale fishing operations based on east Indonesian islands and it is set to go on sale in the U.S. in the coming weeks … consumers will be able to scan QR codes on the 12-ounce bags of ahi tuna steaks to learn more information about each product, including where it originated, which community caught it, the size of the catch, and how it came to be certified as fair trade.”

The move is just the beginning for the company, which has plans “to start migrating all Bumble Bee branded products to a blockchain-based system.”

The story notes that “Bumble Bee is not the first company to apply a blockchain to its supply chain. Walmart has mandated that its suppliers must use a blockchain to trace leafy greens, such as spinach and lettuce, this year. Meanwhile, in the financial world, JPMorgan Chase has developed a blockchain-based virtual currency, called JPM Coin, for institutions and clients to test.
KC's View:
I’m in favor of maximum transparency and traceability all the time. I may not use it, but it is reassuring and trust-inducing to know that it is there.