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Fast Company has a story about how “some of the most powerful food and beverage companies in the world” - including McDonald’s, Starbucks, Nestlé, Coca-Cola and Wendy’s - are “throwing their weight behind a collective effort to tackle a big problem: the 250 billion fiber cups that pile up in landfills each year, most of which will need 1,000 years to biodegrade since they’re actually coated in a micro layer of polyethylene The goal? To create the ultimate disposable paper cup–one that can both be composted and recycled, anywhere in the world.”

The Next Gen Cup Challenge, run by investment firm Closed Loop Partners, “has collected 500 submissions from 50 countries, and representatives from the food companies involved have picked the most promising 12 ideas to move on.”

You can read more about it here.
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