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USA Today reports that Amazon is expanding into the dairy aisle with its private label, offering milk under its Happy Belly brand.

The story says that “the Happy Belly milk can currently be ordered through Amazon Fresh, Amazon's grocery delivery service, with a 64-ounce bottle of lactose free whole milk going for $3.29 … Besides whole milk, Amazon currently sells Fresh lactose-free 2 percent, 1 percent and fat-free milk, as well as canned whip cream and heavy whipping cream.”

According to the USA Today, “Amazon touts the product as coming from cows that were not ‘treated with rbST,’ a growth hormone. The company also lists that the milk is from ‘an Amazon brand’ and tells consumers that if they're ‘not completely satisfied we'll refund the full amount of your purchase. No returns necessary’.”
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