business news in context, analysis with attitude

Kroger yesterday announced its second and third locations for the robotic customer fulfillment centers on which it is partnering with Ocado - they will be located in the company’s Central Florida and Mid-Atlantic regions.

Kroger already has announced the first location, in Monroe, Ohio, just north of Cincinnati.

The announcement notes that “Kroger has committed to building 20 CFCs, powered by Ocado, to accelerate its ability to provide customers with anything, anytime and anywhere. The CFC model – an automated warehouse facility with digital and robotic capabilities, also known as a ‘shed’ – will be replicated to serve customers across America.”
KC's View:
The general feeling seems to be that we’re going to see these projects gain a high level of momentum, in part because of a belief that fortune favors the bold, with little room in the competitive mix for companies that dither and move slowly, and in part because the clock is ticking for Kroger … it reportedly has to hit certain benchmarks if it is to retail Ocado exclusivity in the US.