business news in context, analysis with attitude

by Kevin Coupe

Fascinating story in Wired that references a new interactive map designed to show how climate change is likely to change America by 2080. It is, the story says, “s one of the best visualizations yet of how climate change will transform America. Click on your city, and the map will pinpoint a modern analog city that matches what your climate may be in 2080. New York city will feel more like today’s Jonesboro, Arkansas; the Bay Area more like LA; and LA more like the very tip of Baja California.”

According to the story, “The data behind it isn’t anything new, but the public-friendly repackaging of that data, known as climate-analog mapping, represents a shift in how science reaches the public.” University of Maryland Center for Environmental Science ecologist Matt Fitzpatrick, the story says, “looked at 540 urban areas in North America using three primary datasets. One captured current climatic conditions (an average of the years between 1960 and 1990), the second contained projections of future climates, and the third provided historic climate variability from year to year taken from NOAA weather records.”

I know there are people in the MNB community who doubt the veracity of climate science, who equate daily weather shifts and long-term climate change, and who will scoff at this map and its projections. That’s okay … they can move onto the stories about Kroger’s new proprietary mobile payment system, the continuing problems suffered by bricks-and-mortar retailers, and more.

But for those of you who are interested, click here to take a look at the story, and then here to look at the map. If I were making long-term plans for my business, I’d sure want to know this stuff.

It is the very definition of an Eye-Opener.
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