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• The Wall Street Journal this morning reports on Tyson Foods’ new strategy, “ to transform the 84-year-old meatpacking giant into a modern food company selling branded consumer goods on par with Kraft Heinz Co. or Coca-Cola Co.” The goal is to be “big in more-profitable prepared and packaged foods to distance itself from the traditional meat business’s boom-and-bust cycles. America’s biggest supplier of meat wants to also be known for selling packaged foods such as ‘Simple Scrambles’ - microwavable eggs with sausage and cheese.”

The company has spent billions to acquire well-known names in the category such as Jimmy Dean sausage, as well as on developing its own proprietary brands. It hasn’t achieved the desired results - yet. The Journal writes that “investors say the initiatives aren’t yet enough to counteract the steep challenges facing the poultry and livestock slaughtering and processing operations that have been the company’s core” since 1935. Which may be why Tyson also is investing in what the company says will be one of its biggest new-product launches, of plant-based replacements for traditional meat.
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