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USA Today reports on a new CVS format that the company is testing that will “shift more of its floor space to health care services … Someday soon you may walk into your local CVS Pharmacy with your prescription in one hand and your yoga mat in the other.”

Three of these HealthHUB locations are operating in Houston: “Part of the concept store is closed-off space for classes, such as yoga, as well as expanded space for health treatments.

“More than 20 percent of the floor space at the concept stores is devoted to health care services, including wellness products and personalized care. Pharmacists in the HealthHUB will also make regular calls and in-person consultations with certain patients to help them stay on track with their prescription drug plans … One of the key differences at the HealthHUB locations is the addition of new space for CVS MinuteClinic nurse practitioners, now capable of additional services like phlebotomy, diabetic screening and sleep apnea assessment.”

The story notes that CVS’s test comes as “CVS integrates newly acquired insurer Aetna and braces for a potential fight with Amazon for pharmacy customers. The company pledged to use the Aetna deal to pursue lower health care costs and said this move to help patients become healthier is part of that plan.”
KC's View:
Another great example of a long-held MNB tenet - retailers can differentiate themselves by being more than just a source of product, and becoming an invaluable resource for customers.