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The New York Times reports that Toys R Us, which went bankrupt last September and closed all of its US stores, is hoping to stage a resurrection in time for the 2019 end-of-year holiday shopping season.

Leading the effort is Richard Barry, a former Toys R Us executive who now is CEO of a new company, Tru Kids Brands, who says that “he and his team were exploring various options for a United States comeback, including free-standing stores as well as shops within other stores. While the details are still being completed, Mr. Barry said e-commerce would play a central role.”

Barry is part of an investment group that won an auction for Toys T Us’s assets, and now is managing the Toys R Us, Babies R Us and Geoffrey brands. Barry says that any new stores would be 10,000 square feet, about a quarter the size of the chain’s typical stores when it went belly-up.

The Times writes that “Tru Kids will work with licensing partners to open 70 stores this year in Asia and Europe. Outside the United States, Toys “R” Us continues to operate about 800 stores.”
KC's View:
Good luck. They’d better be differentiated - and compelling - in a way that Toys R Us stores hadn’t been for years.