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• The Washington Post reports on how McDonald’s has lost its trademark for the Big Mac in the European Union, following a legal battle with Supermac’s, an Irish fast-food chain. Now, Burger King in Sweden has “revamped its menu in a snarky hat tip to the rival fast-food chain,” featuring “menus with names grounded in Big Mac comparisons, including: ‘The Kind of Like a Big Mac, but Juicier and Tastier’ and ‘The Big Mac-ish but Flame-Grilled Of Course.’ Other options were even more derogatory: ‘The Burger Big Mac Wished It Was’ and ‘The Anything But a Big Mac’.”

McDonald’s says it plans to appeal the trademark decision.
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