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Kroger and Home Chef said yesterday that they will expand their in-store meal kit offerings to new cities, “bringing the weekly rotating meal solution to 500 additional Kroger Family of Stores across the country.”

In addition, the companies said, Home Chef “has launched a customizable meal kit feature for online orders, allowing customers to have more flexibility in deciding what’s for dinner by providing the choice to change and upgrade recipe ingredients.”

Kroger introduced Home Chef retail meal kits into its stores last October, and now will have more than 700 stores offering the option.
KC's View:
It seems pretty clear at this point that the meal kit business has been new life with the addition of traditional retail to the mix … it is a concept that has a lot of relevance to people, and actually adds relevance to the retailers that offer them. The ability to tie into these businesses, while also customizing the offerings, makes a lot of sense.