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CNBC reports that Target is expanding the test of a new loyalty program to five new markets - Charlotte, North Carolina; Denver, Indianapolis, Kansas City and Phoenix - after almost a year’s pilot in Dallas.

The story notes that “the program is free to members and doesn’t require a Target credit card to sign up. It offers perks like 1 percent back on all Target purchases to redeem later on, and will give out rewards on customers’ birthdays — something Target hasn’t tried before but brands like Starbucks and Panera Bread have. The rewards will be customized based on shopping behavior, with Target determining if the recipient would be more likely to want clothes, a DVD or maybe more groceries … The loyalty program also lets shoppers choose which local nonprofits Target should donate toward.”

CNBC writes that “other perks of Target’s new program, called Target Circle, include free next-day delivery via its Restock service, where customers can place up to 45 pounds of everyday essentials like paper towels or shampoo in a box, and 50 percent off a one-year membership to Target’s same-day delivery service Shipt.”
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