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The New York Post reports that “a small army” of Instacart employees has taken to social media “demanding better pay and treatment by the $7.6 billion unicorn, which has raised nearly $2 billion over the past seven years largely on the promise that it gives grocers a fighting chance to compete with Amazon.”

According to the story, “The complaints are mounting as Instacart faces the loss of its prize Whole Foods contract in December — as Amazon takes control of Whole Foods’ delivery services — just as Instacart faces an onslaught of competition from such startups like Mercato, Jyve, which just raised $35 million, and Roadie, which inked a deal this month with Walmart.”

The Post notes that on Friday, Instacart “introduced a $3 minimum for each job, “ and says that “its shoppers earn more than $15 an hour and defended its new payment system as being ‘consistent with the practices of other on-demand delivery companies’.”
KC's View:
Forget for a moment about whether these complaints are legitimate. There are now all these Instacart employees who feel under-appreciated and under-compensated, and they’re out there representing all these retailers that have put the responsibility for their e-commerce experience in Instacart’s hands.

Terrific. I’ve been arguing all along that Instacart is an acceptable short-term choice for retailers, though not a sustainable long-term option. But this has me rethinking that, and wondering if maybe the short-term has some problems, too.