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Ahold Delhaize-owned Peapod Digital Labs said yesterday that it has made a deal with logistics company Deliv to provide same-day delivery services to customers of its Giant and Martin’s chains in select zip codes in the Willow Grove, Penn. area. The company says that the “pilot is expected to be scaled in the coming months to additional Giant/Martin’s markets and to other brand’s markets where delivery is powered by Peapod.”

The Deliv option is in addition to delivery services already being offered by the retailers through Peapod’s own fleet of vehicles.

In a prepared statement, JJ Fleeman, President of Peapod Digital Labs and Chief eCommerce Officer of Ahold Delhaize USA, said, “At Peapod Digital Labs, it is our mission to support each of Ahold Delhaize USA’s local brands in providing an industry leading omnichannel experience for their customers. This means being there for customers, anytime, anywhere – within hours. Through Peapod Digital Labs’ relationship with Deliv, we will assist the brands as they continue to conquer the last mile, and rapidly scale same day delivery to the benefit of millions of local brand shoppers by 2020. Deliv is an example of many partners we will work with to deliver this benefit to customers.”
KC's View:
Another example of how Ahold Delhaize seems to be playing on a different level these days.

I must admit that I hope this is a short-term solution, that outsourcing to Deliv is a way of meeting a specific need while the company figures out a way to do it long-term on its own. That would, I think, be the smartest way to go.