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The New York Times has a story about how “thousands of craft beer brewers across the country have a problem: Sales are slowing, tastes are changing and stiff competition is coming from new directions. Wine and spirits have cut into market share. Cannabis deregulation looms.”

And so, many of these brewers are embracing what they see as a “post-craft” era in which they no longer can only appeal to (as the story puts it) “young white dudes with beards.”

“From niche beers to inviting taprooms and branding,” the Times writes, “the business is formally investing in its cultural diversity as never before. Not just because brewers think it’s the right move — because it’s a smart move, too.”

You can read the entire story here.
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