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Amazon has opened its second and third Amazon Go checkout-free stores in Seattle.

The second opened last week on Fifth Avenue near the Seattle Central Library … less than a mile south of the original Amazon Go. The third, opened this morning, is about a half-mile north of the original, deeper into the South lake Union neighborhood in which Amazon has been building an enormous corporate campus.

Unlike the 1800 square foot first store, the Seattle Times writes, where “Amazon packed a little bit of everything … from convenience-store staples like chips and drinks to limited grocery fare and beer and wine,” the second store, “smaller at 1,450 square feet, loses the liquor aisle as well as grocery staples like milk and bread. It also doesn’t have space for an in-store kitchen, and will have its fresh food supplied by an Amazon kitchen facility in Seattle.”

The third store is the largest of the three units, at 2,100 square feet.

The second and third stores are likely to generate more business from office workers than the original, which is adjacent to residential neighborhoods.
KC's View:
Sense a little bit of momentum here? I do … and I think the notion of checkout-free retail is about to get a lot more interesting.