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Hi, Kevin Coupe here and this is FaceTime with the Content Guy.

I’m recording this from the classroom at Portland State University where Tom Gillpatrick and I, for more than six years, have team-taught a class in retail and CPG marketing. MNB readers know that this is something I’m always talking about … it has been a tremendous privilege to come out here each summer and spend time with young people, and help facilitate visits to the campus by industry leaders.

This year, we’ve had some terrific guests … Scott Moses of PJ Solomon … the current and future CEOs of WinCo, Steven Goddard and Grant Haag … Wendy Collie, formerly of Starbucks and New Seasons … Mike Burrington, formerly of Amazon and currently with Ideoclick … Ron Brake, of Marketing Concepts Northwest … and Carl Jorgensen of Daymon.

Each of them has brought unique insights and enthusiasms to the class, and has given these students lots to think about. Hell, each of them has given me a lot to think about.

I think that this always has been one of the advantages of spending time at Portland State. I always say that I learn as much as anyone, because I get insights into how these people think and act, and that’s invaluable … for me as a writer, and for the executives who visit as business professionals.

And by the way, if you’d like to join us next summer … I’m not above a little shameless self-promotion. Let me know, and we can talk about dates.

So the summer is just about over, and for these students, their college careers are close to ending … which means they are about to venture out into the business world. They have a lot to learn, but they also have a lot to teach us. It’s important for us to share what we know, but also to listen.

That’s what is on my mind this morning, but as always, I want to hear what is on your mind.

KC's View: