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West Sacramento, California-based Raley’s announced yesterday a partnership with mscripts to “integrate their mobile pharmacy solutions with a new Raley’s Pharmacy app, Rx Refill On-The-Go.” This new tool, the company said, “will support text notifications when a prescription is ready for pick up and a refill is due to be ordered, and a mobile and web app for customers to manage prescriptions for family members and themselves … The new digital platform encourages behaviors that improve health by offering customers better access to prescription information and the ability to handle their prescriptions directly on their mobile phones.”
KC's View:
Smart move, but now, the folks at Raley’s have to ask themselves another question - one that is uncomfortable, even annoying, in the face of this new innovation.

That question is this:

What’s next?