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Food Dive has a story about Basics Market, a new supermarket scheduled to open next month on the east side of Portland, Oregon. What makes this supermarket different is that it is the brainchild of Chuck Eggert, founder of Pacific Foods, and Errol Schweizer, who led the grocery department at Whole Foods for eight years.

At just 7,500 square feet, the story says, Basics Market is “an intimate setting that carries a curated selection of just 500 or so items, including fresh meat and eggs from Eggert’s family farming operation, which he started more than 15 years ago and is now one of the largest sustainable agriculture outfits in Oregon. The focus will be on healthy and nutrient-dense foods, with availability reflective of the seasons.”

In addition, the space will include stations that will “bundle together ingredients needed to make meals developed by the Basics Market's culinary team and approved by the store’s in-house nutritionist,” and even classroom space for a cooking school.

The larger strategy, Eggert says, “is to impart essential knowledge and skills — not just how to make delicious dishes.”

Another location is scheduled to open in Tualatin, Oregon, later this year, and a third next year in Beaverton.
KC's View:
This is how bricks-and-mortar retailers differentiate themselves … they become more than a source of product, and evolve into being resources for the consumer. Smart.