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Best Buy yesterday said that it will acquire GreatCall Inc. for $800 million, adding the company’s health services products to its portfolio of items designed to appeal to aging consumers.

GreatCall makes devices that provide personal emergency response services. (Think, “I’ve fallen and I can’t get up.”) Best Buy said that GreatCall has more than 900,000 subscribers, largely senior citizens.

Reuters notes that Best Buy “currently sells health and wellness-related products and has been shoring up on health-related assets focused on the aging U.S. population.”
KC's View:
This is very smart on Best Buy’s part - compiling a portfolio of products that will be both relevant and resonant to the aging population, a group that is replenished every day. Companies have to find advantages and differences wherever they can, and then do their best to define and dominate them to the best extent they can.