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• In the story above about Amazon offering various pickup and delivery services from Whole Foods, it is noted that “customers can … find out if these services are available in their area by saying, ‘Alexa, shop Whole Foods Market’.”

But Tech Crunch reports that new research suggests “that very few owners of Alexa-powered devices use them for shopping. Of about 50 million Alexa users, only about 100,000 reportedly bought something via voice interface more than once. It’s not exactly surprising, but it may still harm the narrative of conversational commerce that Amazon and others are trying to advance … it would be a bit disingenuous to pretend that conversational commerce is anything other than one point in a litany of proposed uses for the likes of Alexa, running the gamut of credibility.”
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